Low digitalization in the floristry and gardening industry
While many industries embrace digital tools for marketing, sales and management, the Flora & Garden sector (florists, plant nurseries, landscape designers) remains underdigitalized. Many businesses lack websites, social media, or online stores – missing out on online growth potential.
Why is that?
There are several reasons:
- Lack of technical skills: Many micro, small and medium-sized business owners are experts in their field but lack IT or marketing knowledge
- No digital staff: Small businesses often don’t employ marketing or IT specialists – everything is run by the owner or family
- Time and budget constraints: Daily work takes priority, and digital investment is seen as costly or complicated
Problems caused by lack of digital tools
Without an online presence, your business becomes invisible to new clients. Today’s customer expects to find inspiration, services and delivery options online. Lack of digital tools also leads to inefficiency in managing orders, customer communication, inventory, or bookings. And without online marketing, it’s hard to build brand awareness or loyalty.
Step-by-step digital transformation
You don’t need to be 100% digitalized. Tailor your strategy to your size and budget. Even small steps bring real results:
- professional branding and visuals
- basic website with offer details
- social media activity (Instagram, Facebook, TikTok)
- newsletters and contact lists
- online shop or order form
- CRM for customer relationships
- ERP for operations
- omnichannel selling (in-store, online, marketplaces, social media)
Even €250 invested well can make a big difference.
15 years of experience in digital transformation
Art Design has over 15 years of experience supporting small and medium-sized companies and microbusinesses in digital growth.
We offer:
- graphic design and branding
- social media and marketing campaigns
- modern websites and e-shops
- CRM and ERP systems
- omnichannel sales integration
We also provide simple, effective marketing tools you can manage yourself – even from your phone. We’ll show you how to take photos, create reels, write posts and connect with your clients – easily and authentically.
We create the simplest and most effective solution tailored to your time, budget and digital skill level.
Trusted by clients in Germany, Poland and the Czech Republic.
We invite you to cooperate.
https://www.artdesign-janas.com/contactus
Author:
Marcin Janas